Drawn to Ramblers Way for its pioneering supply chain and ethical material, my efforts were to connect the brand with the psychographic of consumers who keep sustainability top of mind as they make purchasing decisions. During the year and a half with the company, I worked closely with the Director of Communications to establish a mission statement, clear points of difference, supply chain transparency, and an all-American, sleeves-rolled-up look and feel.
In this role, I led:
All messaging, including print advertising, social, blog, web, pr, direct marketing, and retail signage
Creative briefing for internal and external partners
Art direction for hero photography