P.L.A.Y. “Chill Pad” for Scout and About Collection. Photo courtesy: The Labs & Co

P.L.A.Y. “Chill Pad” for Scout and About Collection. Photo courtesy: The Labs & Co

P.L.A.Y. | video scripts

A San Francisco pet company approached me to infuse features with emotion to connect customers with a new outdoor collection debuting in 2018.

The challenge: Write two separate scripts that communicate the benefits of the Scout & About collection without directly talking about the products.

Don't just go with the flow, make your own waves with P.L.A.Y.'s Scout & About Outdoor Collection! Featuring functional, durable and tastefully designed waterproof Dog Rope Toys, Training Pouches, Travel Bowls, Tents, Beds and Mats, P.L.A.Y. (Pet Lifestyle and You) has everything you and your dog need for your next coastal adventure.
The wilderness is calling and P.L.A.Y. (Pet Lifestyle and You) has everything you need for your next adventure with your dog. From hiking and camping with your dog, to enjoying a day at the beach or lake, our Scout and About Outdoor Outdoor Collection has everything you need for outdoor dog adventures!