Vionic is a footwear company with which I'm currently employed. Every shoe offers orthotic technology in a stylish design. I am tasked with telling the story of the trusted technology in each shoe, and what lifestyle benefits that technology offers to consumers.
I manage all copy needs for our ecomm flagship. Please see our site here.
Additionally, I manage all content on our blog which you can view here.
When it comes to Vionic shoes, our customers do our best marketing for us through their raving testimonials.
For our first-ever hashtag campaign, I drove creative direction for and orchestrated the filming of several videos to introduce a few of our raving fans. We use these videos on our social channels and across our website. #solestory
Branka for #Solestory
Jeanette for #Solestory
Melette for #Solestory
The Labs & Co.
The ask: To elevate the Photo Lab brand to encompass family/companion offerings as well as commercial/agency availability.
The work: I collaborated with Bill and Natalia (photographers) to revise and enhance what they already had. We honored the family-oriented focus and evolved the tone to encompass the brand's expansion to commercial services. What we captured is exceptional talent with a great sense of humor, and more to offer than photographs.
The ask: To explore the QOR brand tone for publication of first-ever print catalog.
The result: The fledgling company decided it wasn't ready for a copywriter, but CEO was thrilled with my concept work.
Athleta is one of the top fitness clothing brands for women. They've got their brand tone buttoned up, yet they're always challenging themselves to expand their story. I contribute as a ghostwriter for the brand's Chi Blog. My work spans from brand moments and story strategy to copyediting and proofreading.